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Insight Out: Get Ideas Out of Your Head and Into the World, by Tina Seelig
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In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality.
As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.
Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today’s constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life.
- Sales Rank: #150131 in Books
- Published on: 2015-05-26
- Released on: 2015-05-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .89" w x 6.00" l, .0 pounds
- Binding: Hardcover
- 256 pages
Review
“The Silicon Valley entrepreneurship story has taken an outsized place in our understanding of innovation. Tina Seelig explains how the skills of creativity, invention, and entrepreneurship can be pursued in every walk of life, and even better, how they can be taught.” (Tim O'Reilly, founder and CEO of O'Reilly Media Inc.)
“Insight Out elegantly illustrates how to move from imagination to innovation, and inspiration to implementation.” (Adam Grant, Wharton professor and New York Times bestselling author of Give and Take)
“Tina Seelig presents a provocative pathway for bringing your ideas to fruition. Illustrated with inspiring examples, this book leaves plenty of room for defining your own choices as you move through the entrepreneurial process.” (Geoff Moore, author of Crossing the Chasm)
“This book will make you smarter, more creative, more original and more innovative. It’s valuable both for individuals who want to turbo-charge their own performance, as well as companies and the leaders within these companies: anyone who is looking for more innovation MUST read this book!” (Olivia Fox Cabane, author of The Charisma Myth)
“Tina Seelig draws from the halls of Stanford to the walls of start-ups to distill the secrets of successful entrepreneurs. Whether you are an aspiring entrepreneur or an established professional, Insight Out will be your essential guide for converting your ideas into impact. (Liz Wiseman, bestselling author of Multipliers and Rookie Smarts)
“A practical handbook for turning ideas into action, Insight Out is a fast-paced ride from imagination and creativity to innovation and entrepreneurship. Use this book to bring your ideas to life.” (Tom Kelley, co-author of Creative Confidence)
“ Many of the current generation of leaders in Silicon Valley were once students that she personally mentored. With Insight Out, Tina uses her characteristic analytic insight to unpack creativity and innovation, helping dispel the myth that these are magical powers available only to a lucky few.” (Justin Rosenstein, Co-Founder Asana)
From the Back Cover
What if there were a clear set of instructions to help you bring your best ideas to life? As with a recipe, you could take a compelling idea and with concrete steps, transform it into something extraordinary.
As a professor at Stanford University, Tina Seelig has dedicated her career to teaching the practice of moving from imagination to implementation. In Insight Out, she welcomes you into her classroom and crisply defines the core concepts of imagination, creativity, innovation, and entrepreneurship, presenting an elegant and much-needed model she calls the "Invention Cycle." This new approach enables you to see obstacles as opportunities, inspire others to share your vision, and ultimately bring more ideas to fruition.
Filled with surprising research, examples from her Stanford classroom, and stories from around the world—Silicon Valley to San Quentin State Prison, rural Pakistan to the North Pole—Insight Out offers essential and unexpected strategies that will help bring even the slightest flicker of an idea to life. Equally useful for students, educators, entrepreneurs, and would-be innovators in all fields, this is an essential road map for anyone who wants to get ideas out of their head and into the world.
About the Author
Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.
Most helpful customer reviews
11 of 12 people found the following review helpful.
The author has compiled a lot of feel good stories from the exceptional people of the world whose ...
By Isabella Roland
This book does not have much to do with its title of getting ideas out of your head and into the world. The author has compiled a lot of feel good stories from the exceptional people of the world whose ideas worked out for them. That’s all well and good, however most of us don’t have the foresight to know whether our ideas are going to work out. The author throws in a few studies, but none of the findings are revolutionary or particularly relevant to the concept of getting ideas out into the world. I am really disappointed because I read this because I’m pitching one of my ideas to a crowd this week. The most insightful part of this book is when the author suggests the fail fast method of testing your ideas out. Don’t overthink or over plan an idea, just put it into action and learn from it. She also suggests reframing as a technique to think of solutions to problems and to get more creative ideas. The organization of this book does not flow smoothly. There is no lasting impression after reading this book. It is just some anecdotes from the author about what she thinks leads to creativity and innovation. It might be worth skimming if you are looking for inspiration.
1 of 1 people found the following review helpful.
is a book that I will highly recommend to anyone who is trying to be creative
By Pathybu
Tina Seelig: "Insight Out: Get Ideas Out of Your Head and Into the World"
Insight Out: Get Ideas out of Your Head and Into the World” Tina Seelig, is a book that I would highly recommend to anyone who is trying to be creative, innovative a personal or professional level. I am an undergrad student at the University of Baltimore majoring in International Business and this book was part of my required reading assignment in the entrepreneurship 300 class.
I was really not motivated to read the book as I thought it was just a book that I needed to read to get through the class. However, at my big surprise, when I started reading the book, it became so hard for me to put it down. Despite my busy schedule as a parent with a full-time job and going to school full-time, I was done reading the book in only 2 days. It was so inspiring and good to read.
In this book Tina, explains that yes they are people who are born with creativity but that does not mean that one cannot learn how to be creative. Contrary to what many things she argues in her book that creativity is a learning process that one can develop through what she calls the Envision cycle. Envision cycle has 4 steps:
Imagination stage: Envisioning things that don’t yet exist.
Creativity stage: Applying your imagination to solve problem
Innovation stage: Applying your creativity to come up with a unique solution that is new to you and the world
Entrepreneurship stage: Applying your innovation to bring it to the world. This requires great persistence and being an inspiration to others. The reason she calls it a cycle is because once you get to the entrepreneurship stage, you begin to inspire others and as a result, they also start their own cycle, etc.
Overall I really enjoyed reading this book.
2 of 2 people found the following review helpful.
Great Read for Entrepreneurial-Minded People!
By Jennell D
Overall I found this book to be very thought-provoking and inspirational; a definite read for any aspiring entrepreneur or student interested in entrepreneurial studies. I was not previously familiar with Tina Seelig or any of her previous works, but am now curious to read some of her other works and dig a little deeper into who she is. This book was assigned to me as part of my Introductory Entrepreneurial Experience class at the University of Baltimore – an enhanced survey course. I can honestly say that what I liked least about the book truly wound up being what I enjoyed most! She didn’t give you the answers to any pre-conceived questions you may have already had; she didn’t tell you that you would be creative if you did…Through her use of her own personal real-life experiences – both successes and failures – as well as an infusion of other well-known business personalities’ experiences, Mrs. Seelig was able to show that everyone has the ability to bring forth valuable insight, innovation and unimaginable creativity. Her book identifies and simplifies cornerstone tools that anyone can use to delve deeper into themselves to bring forth value from within: tools like reframing your perspective on people and situations, using unlikely solutions to find viable solutions, value in experimentation, recognizing motivation and learning how to identify signs of physical and mental stress and when to take a step back to care of yourself. While I’ve intentionally placed my entrepreneurial ideas on hold, I’m now eager to look at them again through fresh eyes.
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